College of Business and Economics  

Western Washington University

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Dan Purdy

Assistant Director
Department of Finance & Marketing
Western MBA Program

Office: PH 404
Office Hours: Fall 2009: MW 10:30-12:00
Phone: 360-650-3825
Email:
Web Site: http://www.cbe.wwu.edu/mba
Dan Purdy

Background

Specialties: Strategy, Integrated Brand Development, Integrated Marketing Communications
Education: BA, Western Washington University, MBA, Western Washington University
Profile: Dan Purdy is Assistant Director of the MBA Program in the College of Business and Economics at Western Washington University and an Adjunct Lecturer of Marketing. In addition to his MBA Program and teaching duties Dan serves as the Project Consultant for the College of Business and Economics Strategic Planning process and has a private strategic marketing consulting practice. Previously, Dan worked in the Electrical Power industry both in civilian power plants and as a submarine-based Nuclear Reactor Operator in the United States Navy. Dan has a passion for holistic marketing including strategic marketing research, integrated marketing communications and integrated brand development. Dan has worked for numerous organizations in these areas including the Western Washington University MBA Program, the Western Washington University Alumni Association, North Coast Credit Union, the United Way of Whatcom County, the Spirit of Hope Foundation and the Western Associated Students Bookstore. He has an MBA from Western Washington University and a BA in Marketing, also from Western, where he graduated Magna Cum Laude and is a member of Beta Gamma Sigma, Golden Key and Phi Kappa Phi Honor Societies.

Courses
MKTG 382 BUYING BEHAVIOR AND ANALYSIS


            

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